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Fitness CEO

Oct 26, 2022

Your host Bryce Henson interviews today's guest, David Murray, VP of Consulting at The DiJulius Group.  David shares his 20 years of experience in customer service, marketing, and sales, mainly in the sports and entertainment industry, with us on today’s show. 

Learn how David helps organizations create a positive work environment with standards that help them create a better customer experience all around.  Tune in to gain insight into the reasons companies reach out for consulting, how it can impact their customer engagement, and grow their business to new heights. 

  • 01:20 - Your host, Bryce, introduces today’s guest David Murray.
  • 01:40 - David shares his backstory from working for his hometown baseball team, the Cleveland Guardians, and his journey into consulting.
  • 04:00 - Bryce asks David to share what are the top reasons companies reach out to him.
  • 06:30 - Hear what some of the common oversights and opportunities are that clients have to get better.
  • 08:45 - Get insight into the High-level client engagement techniques David teaches. 
  • 12:05 - David breaks down the difference between communicating policy and guidelines.
  • 14:05 - Learn about negative cues and how to navigate them.
  • 12:30 - David explains what F.O.R.D. is and what some of the strategies are that you can apply in your business today. 
  • 22:00 - Hear about some of the ways client engagement and retention have shifted since navigating covid. 
  • 30:10 - Bryce’s famous lightning round Q&A. Q: What are the most challenging and fulfilling parts of your role in your company? A: Travel and experience many different company cultures. Q: What is your zone of genius? A: being able to systematize and simplify systems. 
  • 36:45 - Find and connect with David online at

“They know there’s room to raise the bar” - David Murray