May 21, 2021
Breaking into any industry is never easy, and the fitness industry is no exception. Before you begin your journey, you'll want to identify a market segment, what services you'll offer, and begin to define your target audience by characteristics such as demographics, interests, needs, and location.
In today's Fitness Franchise Podcast, Bryce Henson speaks with Steven Hadley, author, public speaker, franchise owner, and National Director of Fit Body Forever. The Fit Body Forever program is designed for adults 55+ years old and Baby Boomers who want greater health, better physical function, and to stay fit and active for the long haul.
Steven is constantly evolving and adapting to the needs of franchise owners, their clientele, and the communities they live. He shares his story of bootstrapping his first location, how to differentiate yourself in the marketplace, why a senior clientele is good for business, and so much more.
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