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Fitness CEO

Aug 17, 2022

Your host Bryce Henson interviews Olympic-level USA boxing coach, Cary Williams.   She is a Level IV Boxing Coach and was also selected by USA Boxing to certify trainers as LEVEL I and Level II USA Boxing coaches. Cary is an ever-growing entrepreneur who has created several businesses including “Boxing and Barbells”.  

Learn about her journey and how she started and continued to overcome obstacles and grow.  Cary shares about how she acquired funding, designed her gyms and grew into multiple locations.  Gain knowledge about grassroots marketing and loans and how you too can become a successful entrepreneur. 

  • 01:01 - Your host Bryce introduces today’s guest All-Star Cary Williams.  
  • 01:43 - Cary shares her backstory from opening her first boxing gym in 1998 to becoming a boxing coach.
  • 06:30 - Bryce asks Cary what kind of application she had to provide to get funded and what her business plan looked like and was presented.
  • 08:00 - Cary walks us through her journey of building out her gym.
  • 10:20 - Hear about Cary’s time competing as a fighter and training others.
  • 12:45 - Bryce asks Cary to unpack her membership programs and how she adds value.
  • 16:00 - Dive deeper into the gym building journey and how to expand into multiple locations.
  • 32:00 - Cary shares her biggest highs and lows in building her businesses.
  • 37:30 - Cary shares about her big transition in life with moving, divorce, and bankruptcy.
  • 38:55 - Hear how Cary learned how to do press releases and helped her to get into fitness publications.
  • 40:00 - Cary shares about her move to Los Angeles and how she started her own gym for anyone that wanted to learn boxing and the journey it took her on to create “Boxing and Barbells”.
  • 45:50 - Hear about Cary’s certification program for aspiring boxing coaches.
  • 51:22 - Bryce’s famous lightning round Q&A. Q: What are you most passionate about? A: Taking my knowledge and being able to give it to someone else. Q: What’s your zone of genius? A: Being able to take my sport into the fitness world authentically. Q: What is the best advice you have received? A: Stay on your path and keep moving forward. Q: What is your best habit? A: Working out daily. Q: Book recommendation? A: “Pour Your Heart Into It” by Howard Schultz.
  • 01:01:35 - Find and follow Cary on IG @caryleewilliams and @boxinginbarbells.

“Scarcity brings creativity” - Cary Williams