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Fitness CEO


Apr 5, 2023

The dynamic duo is back! 

Serial entrepreneur Bedros Keuilian and your host Bryce Henson team up to give you all the secrets to getting your client to say YES to your offer without a doubt. 

Tune in to learn how Bedros has been able to grow his business empire and gain his clients' trust.

00:00 - Your host Bryce introduces Bedros Keuilian, founder and investor of over a dozen industry-leading brands such as Fit Body Boot Camp.
1:10 - Bryce explains what you need to have an irresistible offer.
1:46 - Bedros discusses the purpose of an offer.
2:57 - The duo dives deep into how to use scarcity to your advantage to get your offer to go through.
4:48 - Bryce and Bedros discuss the weapon of influence known as urgency and the different types of urgencies.
8:25 - The two entrepreneurs go over bonuses, give examples, and offer advice as to how to enhance your offer through bonuses.
10:50 - Bryce restates a piece of advice Bedros offered to him about marketing.
12:07 - Bedros gives his input on naming conventions and offers an easy tip to help your business through repetition.
15:32 - Bryce and Bedros share how to help clients overcome skepticism and trust your offer through guarantees.
26:10 - Bryce recaps the episode and invites you to like, comment, and subscribe for more valuable content!

“Our job is to manufacture different ways of urgency, and seasonal urgency is something we can do in the fitness industry because we have ‘get ready for summer,’ ‘back to school’...”  - Bedros Keuilian

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