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Fitness CEO

Nov 23, 2022

Your host Bryce Henson interviews today's guest the Executive Director of Coaching and Profitability Joel Kotkas. Joel and his brother Jarred own and run Auburn Bay Fit Body Boot Camp, where they utilize their nutrition, fitness skills and knowledge to make an impact on people’s lives.

Tune into today’s show, where Joel walks us through the top 10 most common mistakes in Marketing.  Learn about the branding side of marketing and what sets direct marketing aside from all others as the most effective approach. 

  • 01:20 - Your host Bryce introduces today’s guest, the Executive Director of Coaching and Profitability Joel Kotkas. 
  • 02:43 - Joel shares his backstory of getting into nutrition in junior high school through his career journey.
  • 06:55 - Bryce asks Joel what role he took on in the company and how he found his way into the marketing part of it.
  • 13:12 - Joel highlights direct response and the branding play side of marketing. 
  • 16:00 - Learn the top 10 mistakes he sees from service/brick and mortar type businesses. 
  • 35:12 - Bryce’s famous lightning round Q&A. Q: What is your biggest passion? A: Doing something that really challenges me. Q: What is your zone of genius? A: The ability to look at a problem, analyze it, and come up with a winning solution. Q: What is your biggest accomplishment? A: My family. Q: What is your best habit? A: Consistency with waking up early.

“You have to put energy behind it”
Joel Kotkas