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Fitness Franchise Podcast

Jan 26, 2022

Your host, Bryce Henson interviews a young and very talented entrepreneur, Mike Zakarian.  Mike built his career in the industry from the ground up, he is a certified personal trainer, fitness coach, and proud owner of the very successful East Orange Fit Body Boot Camp.  Mike is one of the coaches in FBBC’s franchise business coach program, where he leads and teaches other gym owners how to excel in their business. Learn how Mike propelled himself into the industry and about his personal trials, tribulations. Listen along for excellent pieces of wisdom and great tips on Marketing and the startup process of opening up a new gym.

  • 01:16 - Bryce introduces today’s guest, certified personal trainer, fitness coach, franchise business coach, and owner of East Orange Fit Body Bootcamp. 
  • 02:02 - Mike shares his backstory from growing up as a small kid and his first time in a gym as a teen and how it changed his life. 
  • 08:42 -  Bryce asks Mike to share what it was like in the first 6 months of starting his franchise from the ground up as a new owner.
  • 13:05 -  Get the inside scoop on what it is for Mike working with his spouse and who did what in the first 6+ months of opening.
  • 15:35 -  Listen along to learn about Mike's zone of genius and strengths and what his partner Marlenes are.
  • 17:30 - Hear what Mike's take on marketing is and what makes it his zone of genius.
  • 20:40 - Bryce transitions into the franchise business coaching program FBBC has and asks Mike to share about the process of becoming a coach for the program.
  • 25:00 -  Hear about the commonalities and differences between coaching clients in the gym and gym owners.
  • 27:40 - Mike talks about the nutrition side of coaching and how he helps his clients with diet and supplements.
  • 31:16 - Bryce’s famous lightning round Q&A. Q: What is one of your biggest passions? A: Taking care of our team to help them support themselves. Q: What is the best advice you have received? A: To be able to define a problem properly. Q: What’s your best habit? A: Taking time to prepare for my day. Q: Book recommendation? A: “Traction” by Gina Wickman.

“Transformation is not a body transformation, it’s a transformation in their identity ”

-Mike Zakarian