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Fitness CEO

Dec 15, 2021

Your host, Bryce Henson, interviews affiliate marketing coach and master offer crafter Steve Larsen, The Capitalist Pig. Steve got his start in 2015 when he bought ClickFunnels and started trading funnels.  In 2017 he created the curriculum for the first 2 Comma Club Coaching programs, which led to him branching out on his own. Just a year later he left to start his own company, Pursuit of Profit, where he has created a game-changing practice.  

Listen along to today’s show to hear how he did it all and how he can help you take your business to its greatest success.  Learn how to make click funnels work for you and the insights you definitely need to know to take your campaigns to the next level. 

  • 01:15 - Bryce introduces today’s guest Steve Larsen, affiliate marketing coach and master offer crafter. 
  • 02:20 - Steve shares his origin story from being broke in college which led him to learning how to sell stuff which turned into him getting into click funnels. 
  • 04:30 - Steve shares about his role in click funnels.
  • 08:58 - Bryce asks Steve to talk about the culture of click funnels and what it was like working there.
  • 19:26 - Learn about how funnels work and how most people misplace them.
  • 22:21 - Hear about different kinds of campaigns and which ones work the best for promoting events.
  • 26:10 - Steve talks about his experience with EOS and his business systems.
  • 32:36 - Bryce asks Steve what his zone of genius is, listen along to find out what it is.
  • 34:35 - Follow along as we transition into the company Pursuit of Profit that Steve launched after leaving click funnels.  
  • 40:40 - We get to learn more about how Steve became “The Capitalist Pig.”
  • 44:50 - Bryce asks Steve to expand more on social issues and the violation of rights.
  • 48:18 - Get the details on Steve’s upcoming event, “Offer Launch.”
  • 49:20 - Bryce’s famous Lightning round Q&A. Q: Where do you see marketing going in the next 2-3 years? A: It’s going to be easier and easier for people to know what marketing is. Q: What is one unique value bomb entreprenuers should know about marketing? A: You are not paid to be an expert. Q: Best piece of advice received? A: Whoever you're getting coached from should be getting coached themselves. 
  • 1:00:33 -  Steve shares his last piece of parting wisdom, you don’t want to miss it.
  • 1:02:33 - You can find Steve at, snag a free shirt, just pay shipping.

“Campaigns are just sales based attention”

-Steve Larsen

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