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Fitness CEO

Sep 14, 2022

Your host Bryce Henson interviews today's guest expert marketer, Tom Shwab. 

Tom is a US Naval academy graduate, an engineer by trade, and Founder & Chief Evangelist Officer of “Interview Valet”.  Tom's passion is in building and operating the Targeted Interview System to provide clients with a steady deluge of traffic, leads, and sales.

Tune into today’s show to learn valuable knowledge on a podcast interviewing and how it can help you grow your business.  Bryce and Tom have a show packed full of information to help you explode your business that you don’t want to miss. 

  • 01:14 - Your host Bryce introduces today’s incredible guest expert marketer, Tom Shwab.  
  • 02:10 - Hear Tom’s backstory from growing up in the midwest to running nuclear power plants in the Navy.
  • 04:05 - Tom shares his journey in obtaining an MBA and what the value behind it for him is.
  • 05:40 - Learn some valuable business takeaways from Tom's previous experiences.
  • 10:40 - Follow along as Bryce transitions to Tom’s business “Interview Valet,” and hear how it was developed and what it does.
  • 17:30 - Bryce asks Tom to share his perspective on what would be a strategy to get more exposure through the value of podcasting.
  • 23:15 - Tom shares some of the most challenging things and some of the biggest highlights with starting a podcast?
  • 27:40 - Tom talks about the high level history of where podcasting started and where it’s going in the next few years.
  • 32:10 - Bryce's famous lightning round Q&A. Q: What is your biggest passion right now? A: COnnecting people. Q: What is your zone of genius? A: Connecting the dots. Q: What was your most proudest accomplishment? A: The people that have worked for me and how they have grown. Q: Worst business advice ever received? A: Choose carefully who you drink with because you can’t choose who you work with. Q: Book recommendation? A: “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets” by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney.
  • 41:00 - Find Tom online and get a free copy of his book at

“Keep doing it when it’s not fun” - Tom Shwab