Jan 12, 2022
Your host, Bryce Henson interviews the very successful Erik Van Horn on today's show. From franchisee to regional developer, and investor to consultant Erik is a franchising specialist and impressive franchisor. Listen in today to learn valuable tips and insider info from a franchisee and franchisor perspective. Bryce and Erik talk about the franchising industry, get pockets full of useful information and tools to help you in your own business.
- 01:10 - Bryce introduces today’s guest, a franchising specialist, expert in multi-brand ownership, and a franchisor, meet the impressive Mr. Erik Van Horn.
- 02:22 - Hear Erik’s backstory growing up in South Dakota, his shift from wanting to go to law school into becoming an entrepreneur.
- 07:45 - Bryce and Erik talk about their commonality of both being marketers first and foremost.
- 11:35 - Bryce asks Erik to share about owner operator versus franchisor tactics.
- 15:52 - Erik shares about his business/brand Liberty Tax and how he grew it.
- 20:35 - Hear Erik’s zone of genius and what he thinks franchisees' zone of genius should be.
- 26:55 - Bryce asks Erik what the overall value of the franchising industry is in general and who makes the best franchisors, hear what he has to say.
- 33:45 - Get a glimpse into some of the questions about the franchising industry that Erik gets.
- 35:55 - Learn what the investment ranges are for new incoming franchisors from an investment perspective.
- 38:30 - Bryce talks about the franchise advisory council they created to collect feedback and Erik shares about brands collecting feedback from their people.
- 41:25 - Bryce and Erik talk about some of the challenges the franchisee industry faces.
- 44:24 - Bryce’s famous lightning round Q&A: Q: What is your biggest source of passion? A: Helping people. Q: What is the best piece of advice you've been given? A: Don’t change your lifestyle for a year after your income makes a big jump. Q: Book recommendation? A: “Who not how” by Dan Sullivan and “Source of Learning” Podcast by Justin Donald.
- 50:15 - Find and follow Erik at www.franchisesecrets.com.
“They need to have that go-getter mentality ”
-Erik VanHorn
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