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Fitness Franchise Podcast

Jan 12, 2022

Your host, Bryce Henson interviews the very successful Erik Van Horn on today's show.  From franchisee to regional developer, and investor to consultant Erik is a franchising specialist and impressive franchisor.  Listen in today to learn valuable tips and insider info from a franchisee and franchisor perspective. Bryce and Erik talk about the franchising industry, get pockets full of useful information and tools to help you in your own business.

  • 01:10 - Bryce introduces today’s guest, a franchising specialist, expert in multi-brand ownership, and a franchisor, meet the impressive Mr. Erik Van Horn.
  • 02:22 - Hear Erik’s backstory growing up in South Dakota, his shift from wanting to go to law school into becoming an entrepreneur.
  • 07:45 - Bryce and Erik talk about their commonality of both being marketers first and foremost.
  • 11:35 - Bryce asks Erik to share about owner operator versus franchisor tactics.
  • 15:52 - Erik shares about his business/brand Liberty Tax and how he grew it.
  • 20:35 - Hear Erik’s zone of genius and what he thinks franchisees' zone of genius should be.
  • 26:55 - Bryce asks Erik what the overall value of the franchising industry is in general and who makes the best franchisors, hear what he has to say.
  • 33:45 - Get a glimpse into some of the questions about the franchising industry that Erik gets. 
  • 35:55 - Learn what the investment ranges are for new incoming franchisors from an investment perspective.
  • 38:30 - Bryce talks about the franchise advisory council they created to collect feedback and Erik shares about brands collecting feedback from their people.
  • 41:25 - Bryce and Erik talk about some of the challenges the franchisee industry faces.
  • 44:24 - Bryce’s famous lightning round Q&A: Q: What is your biggest source of passion? A: Helping people. Q: What is the best piece of advice you've been given? A: Don’t change your lifestyle for a year after your income makes a big jump. Q: Book recommendation? A: “Who not how” by Dan Sullivan and “Source of Learning” Podcast by Justin Donald. 
  • 50:15 - Find and follow Erik at

“They need to have that go-getter mentality ”

-Erik VanHorn

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