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Fitness CEO

Jul 14, 2022

Your host Bryce Henson interviews today’s guest Coach Rusty Osborne. Tune in to hear the inspiring story of an obese kid turned Health and Fitness Coach.  Coach Rusty walks us through his trials and tribulations while sharing nuggets of knowledge to help you build your own business and bridge the gap. Follow along with Bryce and Rusty as they deep dive into the discipline and mindset behind being successful in life and your business.

  • 00:58 - Your host Bryce Henson introduces today’s guest fitness expert Coach Rusty Osborne. 
  • 01:28 - Hear Rusty’s back story from being an obese kid and his battle with overconsumption and how it led him on his journey to fitness and health.
  • 09:20: Bryce asks Rusty to share the highs and lows of his challenging weight loss journey and how he mentally processed it. 
  • 13:20 - Coach Rusty gives advice on how to bridge the gap mindset-wise when wanting to start your own coaching business.
  • 16:45 - Hear Rusty’s strategy around sales and his take on it being away from organized communication.
  • 24:50 - Bryce asks Rusty to walk us through how he built his business “Total Health.”
  • 28:15 - Hear how recognizing your trials and tribulations builds you stronger.
  • 32:15 - Learn about the value and importance of focus and discipline in every aspect of your life.
  • 38:10 - Bryce’s famous lightning round Q&A. Q: What was one of the biggest things holding you back? A: My attachment to the people around me. Q: What is the best advice you have received? A: Just do the next right thing. Q: What is your best habit? A: Reflection. Q: Book recommendation? A: “The Surrender Experiment” by Michael Singer. 
  • 46:00 - Find Coach Rusy on IG @thecoachrusty and email:

“Sales is just an organized way of communicating” - Rusty Osborne