Feb 9, 2022
Your host, Bryce Henson
interviews one of the top email copywriters in the world. Ian
Stanley, the persuasion hitman who has sold over $100M in products
and services online and off since 2014. Hear Ian’s backstory
of how he discovered copywriting and excelled his skills and career
in such a short time.
In this episode Byrce asks Ian
some very detailed questions around copywriting, stay tuned to
learn extremely valuable content. Learn how having a good
operations team, copywriter, and media buyer are the top three
categories you need to implement to succeed.
- 01:05 - Bryce introduces today’s guest, stand
up comedian and one of the world's best copywriters Ian
- 02:05 - Ian gives us his back story from living
in a mobile home at 19 years old to writing e books, teaching
tennis, and trying to sell stuff online to becoming an amazing
- 07:35 - Bryce asks Ian why he chose the
copywriter route versus sales, learn about his journey through
- 15:35 - Learn how to make money while you sleep
with a good operations team, copywriter, and media
- 20:23 - Hear how the first line is the most
important and opening with a story is the most effective
- 35:40 - Follow along as Ian dives deeper into
how copy works from an aspect of feelings. Learn how your big idea
(the hook) is the most important part of your copy.
- 47:05 - Ian and Bryce talk about having
conviction as a sales person, listen along to hear how important it
is to believe in what you are selling.
- 54:00 - Bryce asks Ian to share his strategy
and reasoning for writing shorter copy with less commas, stay tuned
for the details.
- 59:45 - Bryce’s famous lightning round
Q&A. Q: What is the best advice you have received? A: Don’t do
a bunch of different things, focus on one thing and get really good
at it. Q: Book recommendation? A: “The Surrender Experiment” by
Michael Alan Singer and “The Big Leap” by Gay Hendricks. Q: The
best habit you have acquired? A: Not touching your phone for the
first couple hours of the day.
- 01:08:00 - Find Ian on Instagram
@becomingianstanley and @almostpassiveincome as well as
www.feedthwolf.com and www.persuasionhitman.com
“The writing isn’t as important
as the idea ”
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